ABOUT US
KATE SHILLING
Kate Shilling is the Founder of Family History Holidays and a Board Director at Australian Regional Tourism. Her CV highlights leadership roles at Ultimate Winery Experiences Australia, Destination Riverina Murray, Australian Traveller Media, Tourism NT, NRMA Travel, Helloworld, Flight Centre and Qantas Holidays.
Kate has consulted on projects with Murray Regional Tourism, Dinosaur Experiences Australia, Baillie Lodges, the Tasmanian Government and the Narooma Oyster Festival. She is currently working with Tourism Australia as their Project Manager for Agritourism.
CONNECTING MODERN TRAVELLERS TO COUNTRY AUSTRALIA
Founded in 2017, Straightforward Tourism Solutions provides strategic, practical support for regional tourism development. We draw on real-world experience across product development, sales, and marketing to help tourism businesses of all sizes get on, grow, and achieve their commercial goals.
Led by Founder and Managing Director Kate Shilling, our work is grounded in deep expertise in creating immersive visitor experiences, supporting strategic development, and aligning partnership marketing to build awareness and drive conversion. We collaborate closely with federal government departments, state tourism agencies, regional operators, and teams on the ground to strengthen tourism outcomes across regional Australia.
We are proud of our collaborative, commercial approach, bringing together stakeholders from government, private enterprise, and local communities. Creating open communication channels and strong links between local operators, we're here to build a resilient and sustainable future for tourism-aligned businesses across regional Australia.