ABOUT US
KATE SHILLING
Kate Shilling is a Board Director at the Australian Regional Tourism Network. Her CV highlights 20years of leadership at Flight Centre, Tourism NT, NRMA Travel, Qantas Holidays, Helloworld and Australian Traveller Media. Recent roles include 5years as Executive Officer of Ultimate Winery Experiences Australia and Chair of Destination Riverina Murray. Kate has consulted on projects with Dinosaur Experiences Australia, the Tasmanian Government, Family History Holidays and Baillie Lodges. She currently manages Agritourism at Tourism Australia.
CONNECTING MODERN TRAVELLERS TO COUNTRY AUSTRALIA
Founded in 2017 Straightforward Tourism Solutions is small and focused, bringing 20 years of solid experience in strategy, sales and marketing to help travel-related companies of all sizes get on, grow and achieve their commercial goals.
Founder and Managing Director, Kate Shilling has wide expertise creating immersive visitor experiences that offer unique access behind the scenes in country Australia.
Kate can connect innovative operators in the accommodation, hospitality, heritage, nature and farm-based tourism sectors together, packaging their local experiences into easily bookable products, curating a collective that reflects the region and appeals to modern travellers. Creating commercial links within local communities that can scale in and out with the seasons is key to setting up a sustainable future for tourism aligned operators across regional Australia.