OUR WORK
"I thought 'somebody should do something about that.' Then I realised I am somebody".
Resources are one thing - resourcefulness is another. That’s why I love this quote (it’s from Lily Tomlin). We’ve all worked hard to get to where we are right now, and we're loving the work we have underway with our current clients. Straightforward Tourism Solutions is using this time to build on the basics, blend with new trends, and as 2020 rolls on, create some pretty exciting opportunities that will take Australia’s tourism industry to a whole new level.
FAMILY HISTORY HOLIDAYS
Launched in late 2017, Family History Holidays is a travel company whose mission is to get people going, actively researching and recording their family story. On a Family History Holiday we help our customers meet local experts, discover old documents, and record the real stories about where they’re from and who they really are.
The brief is all about product development, working with local history groups across the country, providing them with tools and tourism advice so they can connect and collaborate, transforming their calendar of events into a range of heritage experiences that appeal to modern travellers
DESTINATION RIVERINA MURRAY
The Riverina Murray region is one of the most diverse destinations in NSW, featuring mountains, waterfalls and lakes in the snowy valleys region, some of Australia’s most important waterways in the Murray, Darling, Murrumbidgee and Edward rivers, and the world heritage listed Mungo National Park, a place of international significance.
Destination Riverina Murray’s mission is to strengthen the region’s visitor economy by developing strong partnerships with industry, local government and tourism organisations to collectively contribute towards increasing visitation, expenditure and dispersal within the Riverina Murray region.
ULTIMATE WINERY EXPERIENCES AUSTRALIA
Ultimate Winery Experiences Australia is a hand-selected collection of premium wineries. With 25 members from 15 world famous wine regions, we work collaboratively to offer unique tourism experiences based around world class wines, culinary excellence and warm and knowledgeable hospitality.
Ultimate Winery Experiences Australia supports their members as they work with each other and the wider industry creating commercial partnerships that maximise opportunities and engage consumers (no matter where they are on the path to purchase), to get them travelling to regional Australia.
AUSTRALIAN TRAVELLER MEDIA AND MORE..
On launching in early 2017, Straightforward Tourism Solutions began work with a small range of eclectic clients including a series of destination management companies, a couple of small tourism suppliers offering iconic Australian experiences, and a market leading travel publisher.
We also worked with several tech companies keen to bring efficient effective solutions to the travel and tourism industry. Clients included Domo, Nielsen, Tourism NT, Fantasea Cruising, Tour Partner Group and Australian Traveller Media.
Though we have since simplified our client roster, we’re often called on to run workshops, provide independent reports and review strategy, sales and marketing plans for different players within the tourism and travel industry.